Sr. UX Designer
I was recruited by Comcast to join an R&D team in Silicon Valley. At the peak of the cord cutting frenzy, our team was tasked with innovating a Universal Watchlist. With three key features — collect, remind, and watch. I was the design team of one.
I had the opportunity to explore a range of experiences for testing
IOS App
Push Notifications
Apple Watch
Recommendations
Collect with photos
Import from Facebook
Chatbots
Conversational UI in Alexa
External partnerships
Email Marketing
Share on Social
Social Media Campaigns
Universal Watchlist
Research showed 65% of users already use Watchlists, with 93% finding them very useful or somewhat useful.
We were motivated to create the ultimate watchlist, which, unlike the ones already in use, would have access to all the content available on X1, as well as in present and future partner streaming platforms.
Storyboards - Collect / Watch Use Cases
Product Starting point
Reminders
Final Product Map