Be Part of the Collective Olympic Experience
Witness history as it happens. Must-See Moments were created to enhance a user’s Olympic experience with daily notifications of the highlights. The experience began with a countdown to Opening Ceremonies and continued during the games.
I worked on strategy and designed the user experience, prototypes and required branded visual assets. It was my small and fun contribution to NBC’s ambitious coverage of the Rio Olympics.
Company
Comcast / NBC
Feature
Notifications
Role
Sr. UX Designer
Team
Design Team of 1
Length
2 Weeks
Impact
+ 5 Million Users
Business Goal
Maintain user awareness throughout the day of NBC’s Olympic coverage.
User Goal
Don’t miss the emotional highs and lows of the Olympic games.
A day in the life of an Olympic Must-See Moments follower during the gamesTimeline
Onboarding
Follow Options are available to the user on-screen on the X1 platform.
Onboarding 
Adding Text Option Ideation
Final UX
A key decision we needed to make was which Follow Option to set as default. Stakeholders shared differing opinions. I focused on providing the user the easiest path to their desired option.
Default Option
After testing prototypes, the final decision was to put all options in an X1 carousel pattern with ‘On-screen & Text’ as default.
X1 research showed users selected the default option in the pattern most often.
Mobile verification Requirement
Enabling Text
On-screen is enabled instantly when the default option is selected. Text notifications require a mobile verification workflow.
Following
Confirmation
Users would see a confirmation screen at the end of the process.
Opting out
Don’t Follow
In the rare case a user wanted to stop receiving notifications they could access the Follow Options on X1 and select ‘Don’t Follow’ which would now be the default option. They could also reply STOP to text messages on mobile.
Product Map