Pronq by HP homepage redesign
I was tasked with redesigning the responsive homepage for HP's new software sales platform after the initial launch. Working closely with the interactive designer on concepts and wireframes, we presented dozens of ideas. The winning concept focuses on the users, their roles within an organization and the range of software solutions HP delivers. Note, the text loops through relevant job titles. I coordinated and directed a photo shoot with our engineering team on site. Kept it casual, close up and personal. Thank you Kanan, Dave and Sean.
Art Direction, UX, Visual Design