SEE.IT was created to connect users with the TV content they want to watch by providing simple tools to search, browse, collect, watch, and remember.
As the only designer on an innovation team, I collaborated closely with product, engineering and stakeholders to explore, design, develop, test and ship a personalized and universal Watchlist. My role included UX/UI, research, prototyping, user testing and visual design.
WHAT I WORKED ON
- Add to Watchlist via text
- Add to Watchlist via photos
- Add to Watchlist via voice
- Importing from Facebook
- Apple Watch
- Personalization/User Profiles
- X1 integration
- Email Newsletter Marketing
- External partnerships
- Share on Social
- Social Media Campaigns
Sr. UX Designer (2015-2016)
Create one personalized and universal Watchlist and use it to generate a real-time 'Smart List' of sorted and filtered shows a user has available to 'Watch Now' across multiple devices and platforms.
In order to generate a robust and useful list, we need users to easily and often add items to their Watchlist.
- Making it easy and engaging to add to Watchlist beyond search.
- Acquiring deep links into programers
The team had conducted extensive user research and competitive analysis before I joined. I had valuable information to get started.
- 65% already use Watchlists or 'Queues' to save their favorite shows. 93% find them very useful or somewhat useful.
The previous designer on the team created personas which helped me make decisions with the user in mind.
The previous designer also created scenarios which I used and updated. Below are a few storyboards of users adding to Watchlist and Watch Now.
HIGH-LEVEL PRODUCT MAP
The final design has two big tabs. On one users 'Collect' what they want to watch and on the other user's see their smart list of what they have available to 'Watch'.
User's could set up text message reminders.
FINAL PRODUCT MAP
We conducted monthly online user testing & surveys.
HOW WE MEASURED SUCCESS
My last few months on the team were spent working on integrating Watchlist into the X1 platform.