2016 RIO OLYMPICS
NBCUniversal’s award-winning coverage of the 2016 Rio Olympics was an ambitious media event, providing more ways to consume more hours of content across more platforms than any Olympics ever. Here is my contribution to the experience.
MUST SEE MOMENTS
- Daily real-time notifications (3) of Olympic highlights, curated in partnership with NBC
- Notifications are available on-screen on X1 and via text messages on mobile
- Users sign up during the Olympics on the X1 Sports app
I collaborated with the X1 Sports app team (product/engineers) to create an end-to-end experience.
UX / Prototype / Visual Design (2016)
Enhance user's Olympic experience with daily notifications of highlights during the games.
It was a last minute add-on with the shortest of timelines (2 weeks) for an already overextended team. Design needed to be as simple as possible.
I created a high level product map to define the flow and screens we needed. Screens are divided into four groups.
- Entry Point
- Follow Options
- Mobile Activation
I skipped wireframes and jumped straight to visual design, creating a hi-fi prototype (PDF) to share with stakeholders, product, engineers and QA.
Keeping it simple while following the X1 patterns, I designed one screen with 4 options users click through using the remote. The default option is 'On-Screen & Text' and the last option is 'Don't Follow'. Only the copy changes if users are already following.
- On-screen & Text
- On-screen Only
- Text Only
- Don't Follow
MOBILE ACTIVATION FLOW
If the user opts to receive notifications via text message, they are taken to the mobile activation flow where they enter their mobile number, a verification code and accept legal.
YOU ARE FOLLOWING
If a user is already following, their mobile number is included on screen.
With no time to test, issues were discovered after launch. The on-screen notifications launched on their own a few weeks prior. When we introduced the new design with text notifications as the default, many users would not complete mobile activation, dropping the on-screen conversion by huge numbers. We implemented a solution within hours.
If users did not complete mobile activation, on-screen notifications were not activated.
On-screen notifications were activated before users started mobile activation. Confirmation copy was added to inform.
Success! 3 million users (out of 12 million) signed up. Less than 2% stopped following.