Our mission is to research, experiment and bring to market new, innovative ways our customers might discover, consume and personalize video content.
As the only product designer on a small innovation team at Comcast Silicon Valley, I worked closely with product, engineering and stakeholders. We explored, designed, developed and tested a personalized and universal Watchlist which generates a real-time filtered/sorted list of content a user has available to watch now across multiple devices and platforms.
Let users know what's popular right now or whether their favorites are about to air, when it matters most, either at home or away
In order to generate a robust and useful list, we need users to easily and often add items to their Watchlist.
FEATURES & ADD ONS WE EXPLORED
Mobile first web; IOS, SMS reminders; push notifications; olympic notifications; adding to Watchlist via photos; adding to Watchlist via SMS; adding via voice commands; importing from Facebook; personalization/profiles; email/newsletter marketing; external business partnerships; and Facebook bots
HOW WE MEASURED SUCCESS
My last few months on the team were spent working on integrating Watchlist into the X1 platform.
Below are some snippets of the processes and explorations.
My Role: UX Design Lead / Product Designer
Heuristic evaluation vs competitive analysis.
HIGH LEVEL PRODUCT FLOW
This flow clarifies which screens exist and which ones need to be created.
Text Reminder wireframes
When users are not logged in, reminders are set using their mobile number.
I will be adding images and flows during the next couple of days. Check back in for more!