Brand illustration library

•••

After the initial launch, it became clear, the design team needed to unify the look and feel of the brand illustrations. I suggested we source an illustrator, define a unique style and develop a library team members could easily access. The library would be added to the resource section of the UI patterns library.

Brand Development, Creative Direction, Visual Design

 

First, I extended the color palette for more range. Then, after many rounds of direction, we arrived at a style which could be easily adapted and filled with color. The illustrator proceeded to create outline drawings of relevant elements and we built a collection.

Since software products are impossible to photograph, the benefits and features are illustrated by combining elements of the library into more robust compositions. These feature illustrations are then filled with established color stories for each product  to ensure consistent brand and product recognition.